Case Study

The Grind


The opportunity

Initially, The Grind was a cozy coffee nook located within a bicycle store. They approached us with the goal of breathing new life into their brand.

The solution

Our collaboration included a brand refresh, the creation of key brand elements, crafting an enticing menu design, and the addition of captivating illustrations to elevate their overall appeal.

Old The Grind Logo by a previous designer

The new The Grind by

Custom illustrations

New menu design with custom illustrations

Illustrations that beautifully express the nuanced flavour notes of their coffee beans

New logo on reusable take-away cup

House blend packaging design

The Grind to The Grind Greenery

As The Grind expanded its horizons and ventured into the realm of full-fledged dining, with a strong emphasis on health and vegan choices, they approached us for assistance in devising a new name and brand identity that would perfectly embody this culinary evolution.

New name - The Grind Greenery

Business cards with custom pattern-logo

New cup design

The Grind Greenery z-fold menu design

The Grind Greenery z-fold menu design

The Grind Greenery staff uniform

The Grind Greenery coffee packaging design

The takeaway

We've not only assisted our client in achieving a successful rebranding but have also had the privilege to collaborate on the full execution, encompassing print and digital media. Additionally, we played a crucial role in the successful launch of their website, contributing to their brand's overall success and growth.

Key players

Creative Director: Ruan Blignaut

Website Development: Heinrich Blignaut

Photography: Alexi Portokallis