To craft a distinctive identity for Arch Cycles, we embarked on a creative journey. Our design process began by exploring the 'A' and 'C' in Arch Cycles, resulting in the creation of an iconic logo mark that exuded sportiness and energy. Building upon this foundation, we developed a unique pattern derived from the AC monogram, which served as the cornerstone of the brand identity. In alignment with the Trek brand's color scheme, we retained a similar shade of red and introduced black and white elements to maintain visual consistency between the two brands.