Case Study


Mobile App


PawPals is a wholly fictional project that was born out of a quest to delve into the world of UX/UI design. The concept behind PawPals is an innovative app for pet parents, combining the elements of a social media platform with real-time pet tracking capabilities. The goal was to create an intuitive, user-centric interface that would cater to the needs of pet parents while fostering a vibrant pet-loving community.

The Challenge

Our challenge was two-fold: to design an engaging and user-friendly mobile app that seamlessly blended social media interaction with live pet tracking functionality. The design needed to be clean, minimalistic, and playful, emphasizing user experience while exuding a sense of warmth and joy.

The Solution

Our creative journey began with a deep dive into the world of pet parents. We envisioned PawPals as a vibrant, dynamic, and welcoming space where pet lovers could connect, share their furry friends' adventures, and offer support to one another.

The design approach was characterised by bright and bold colours, reflecting the vibrancy of pet-loving communities. These colours not only drew attention but also conveyed a sense of playfulness and energy, perfectly aligning with the app's purpose.

PawPals Corporate Stationery

PawPals Advertising Banner

PawPals merchandise

User Interface Design

The user interface was crafted with a focus on cleanliness and minimalism. This design choice ensured that the app remained intuitive and clutter-free, enhancing the user experience. Navigating PawPals is a breeze, allowing pet parents to effortlessly access all its features.

Mobile App UX/UI Wireframe and Planning

Mobile App - Home screen

Mobile App - Connect tag

Mobile App - Calendar

Mobile App - Chat screen


PawPals served as a remarkable venture into UX/UI design, culminating in a user-centric, playful, and functional app concept. With its clean and minimalistic design, vibrant colors, and real-time pet tracking capabilities, PawPals offered pet parents a digital haven to connect, share, and ensure the safety of their beloved pets. While PawPals remains a fictional project, it stands as a testament to the potential of user experience design in creating innovative solutions that cater to the needs and passions of diverse user communities.

Key players

Creative Director/Designer: Ruan Blignaut