Background
Louis & Beans, a fresh entrant into the world of coffee roasting, draws its unique name from the owner's beloved dogs, Louis and Beans. This endearing connection holds not only sentimental value but also encapsulates the essence of the brand's mission - to bring warmth and exceptional coffee to its customers.
The opportunity
Facing this exciting prospect, Arch Cycles sought our expertise to create a comprehensive branding strategy and develop an e-commerce website. They provided us with creative freedom, with the only stipulation being that the new brand should be independent while seamlessly complementing the Trek brand.
The solution
To craft a distinctive identity for Arch Cycles, we embarked on a creative journey. Our design process began by exploring the 'A' and 'C' in Arch Cycles, resulting in the creation of an iconic logo that exuded sportiness and energy. This logo was designed to capture the essence of cycling and adventure. Building upon this foundation, we developed a unique pattern derived from the AC monogram, which served as the cornerstone of the brand identity. In alignment with the Trek brand's color scheme, we retained a similar shade of red and introduced black and white elements to maintain visual consistency between the two brands.
Business Card Design - Front
Business Card Design - Back
Louis & Beans Coffee Packaging Design
Stationary Design
Louis & Beans Merchandise
Conclusion
Louis & Beans emerged as a testament to the power of branding. The brand's clean and bold identity captured the essence of a great coffee experience while paying tribute to the loyal companions that inspired its name. With its simple yet impactful design, Louis & Beans successfully entered the coffee roasting scene, ready to brew success and build lasting connections with coffee enthusiasts.
Key players
Creative Director: Ruan Blignaut
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