ARCH CYCLES
Building a distinctive retail brand identity for Africa’s first Trek concept cycling store.
Ruan Blignaut
Creative Director
Arch Cycles set out to launch Africa’s first Trek concept store in Melrose Arch, positioning itself as a premium destination for cycling enthusiasts. The goal was to create a brand that could stand confidently on its own while aligning naturally with Trek’s global presence and performance-driven reputation.
The Solution
We developed a bold, sport-focused identity rooted in the Arch Cycles name, crafting a distinctive AC monogram that became the centrepiece of the brand. This evolved into a flexible visual system, including a dynamic pattern and a refined red, black, and white palette that complemented Trek while establishing a strong independent presence across the retail space and brand touchpoints.
Brand Development
Social Media Design
The result was a cohesive brand identity that positioned Arch Cycles as a premium cycling destination while aligning naturally with the Trek brand. The refined logo, bold colour palette, and considered brand elements captured a sense of performance, quality, and adventure, helping establish a strong and credible retail presence in Africa.
Expertises
Other Work
