Louis & Beans entered the coffee roasting space looking to build a brand that reflected the personal story behind its name, inspired by the owner’s two dogs, while positioning itself as a premium coffee experience. The goal was a clean, contemporary identity that would stand out in a competitive market, signal quality, and translate seamlessly across packaging, digital platforms, and retail touchpoints.

We developed a refined black and white brand system with subtle accent colours to highlight key details like coffee origins. Hand-drawn portraits of Louis and Beans became the signature logo element, balancing warmth and personality with a modern, sophisticated feel. Paired with minimalist typography and strong contrast, the identity extended naturally into packaging and digital applications, creating a cohesive brand presence that communicates both craftsmanship and character.