TIP 'N GO
Turning a pandemic problem into a fintech solution built for a safer, cashless future.
Ruan Blignaut
Creative Director
In the midst of the COVID-19 pandemic, a chance conversation with a local parking security worker in South Africa revealed a pressing issue – the decline in cash payments due to strict regulations and health concerns. This encounter left me both disheartened and intrigued, sparking a journey that led me to collaborate with two like-minded software engineers who shared the same frustrations. Together, we embarked on a mission to address this problem and birthed TIPnGO.
The Solution
At TIPnGO, our mission was to transform the service industry through payment technology. We recognised the challenges faced by vendors and street entrepreneurs and approached the solution with empathy and care. Our goal was to equip service providers with accessible financial tools, helping create a more inclusive and supportive environment.
The choice of a bright fluorescent yellow was inspired by hi-visibility bibs worn by the security guards, a symbol of attention and safety. This bold yellow color immediately grabbed the viewer’s eye, conveying a message of clarity, alertness, and accessibility. It was a statement that TIPnGO was not just another financial company but one that stood out and demanded attention.
The logo itself was a harmonious blend of these two colors. It featured bold typography with the company name, TIPnGO, in uppercase letters, emphasizing the brand’s confidence and authority. The choice of fonts was modern and clean, ensuring clarity and readability.
The journey of creating the TIPnGO app has been nothing short of remarkable. What makes this endeavour truly unique is the dedication and passion of its creators. It’s important to emphasise that TIPnGO has been developed part-time by a team of three individuals who are not only deeply committed to their creation but also genuinely passionate about the cause it serves. This project is not just a product of business aspirations; it’s a labor of love and a testament to the unwavering belief in the importance of financial inclusion. The fact that TIPnGO is entirely self-funded further underscores the team’s dedication and determination to bring their vision to life, irrespective of the challenges they face.
Expertises
Other Work
