Initially, The Grind was a quaint, unassuming coffee corner tucked away within a bicycle store. It provided a cozy spot where bike enthusiasts would gather before and after their rides, enjoying a well-deserved cup of coffee. Despite its modest size, The Grind had become a beloved part of the local cycling community.

However, the brand was eager to evolve and expand its reach while preserving the unique charm that resonated so deeply with its customers.