CHAKA TRADING

COMPANY

Chaka – from the Quechua word for Bridge. Chaka Trading Co. is a marketplace that sells high-end, hand-made products from across the globe.  They bridge cultures through trade and address the education cost gap by donating a backpack to a child in need for every item sold.

When Chris, co-founder at Chaka, approached us – we knew that the logo and brand had to have some elements from the Quenchua cultures from South-America and more specifically Ecuador.

In our research we came across the Zig-zag bridge of Guayaquil, Ecuador that was inspired by traditional Ecuador zig-zag patterns and just loved the concept.

Brandhue
Brandhue
Brandhue

*Old designs by previous designer.

The “A” in the word Chaka was replaced by a piece of the Zig-zag pattern that we then used as the primary design element on the rest of the brand identity.

Brandhue
Brandhue
Brandhue
Brandhue
Brandhue
Brandhue
Brandhue

We the proceed to building a e-commerce solution that they could manage themself. We have used Shopify as the foundation and customized the website to fit the client’s needs.


Art Direction Ruan Blignaut

Website Dev. Ruan Blignaut

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