ARCH CYCLES, TREK CONCEPT STORE
Arch Cycles, is located in the trendy Melrose Arch precinct in Johannesburg – the shop opened in August 2019 as the first Trek Concept store in South Africa and showcases all the latest Trek bikes from Project One, Road, Mountain, E-bikes and kids bikes.
BrandHue.studio were briefed to develop and design a brand that is sporty and cutting edge yet had some elements that tied in with the Trek brand aesthetic and colours.
*Old designs by previous designer.
The triangle shape conveys a sense of reliability, strength, and purposefulness. “The corners of the triangle might represent speed, endurance, and power. The triangle area represents the total amount of fitness.”
