It is important for any brand - big or small, to create an aesthetic identity that sets them apart from their competitors. A visual language that explain who they are and what they stand for. With this project - although fictional - we took a bold approach by using striking colours and a strong typeface. This conveys a message of a youthful company that takes an innovative and disruptive approach to find business solutions. A forward thinking company like uber or airbnb.
Creative Director: Ruan Blignaut (BrandHue)