JOHANNESBURG, GAUTENG, SOUTH AFRICA
Outdoor billboards offer impactful disruptive messages that engage with consumers in their day to day lives. In our new world where we are consumed with clicks, likes and views, OOH is becoming core in any media strategy, it is an effective media channel, that delivers real audience impressions and offers brands a high return on advertising spend. Outdoor Billboards cannot be blocked and are visible to the consumer at no cost to them.
*Old designs by previous designer.
We designed an interactive product page that led the viewer through the history of art and advertising. The visual journey started with rock-art that depicted illustrative rhinos (also the Ad Outpost logo and mascot) then shifted to a nature landscape, with a nother scroll the viewer found themself in a museum looking at the painting of the landscape with the mountain with the rock-art. For the actual product pages we illustrated their different billboard offerings in icon South-African landscapes.
Beaches, Huts, Johannesburg Skyline etc.
Illustrations Ruan Blignaut
Art Direction Emil Padia (Assembly Area)
Website Dev. Stane Murhula
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