We created a brand identity anchored in a sleek black and white palette, allowing subtle highlight colors to bring focus to key elements like coffee origin labels. The logo, featuring hand-drawn portraits of Louis and Beans, became the brand’s signature, striking the perfect balance between personal warmth and modern sophistication. Minimalist typography, paired with bold contrast, gave the brand a refined edge while letting the playful illustrations shine. This approach extended to the packaging design, resulting in a cohesive visual language that communicates both craftsmanship and character at every touchpoint.