ARCH CYCLES, TREK CONCEPT STORE
Arch Cycles, is located in the trendy Melrose Arch precinct in Johannesburg – the shop opened in August 2019 as the first Trek Concept store in South Africa and showcases all the latest Trek bikes from Project One, Road, Mountain, Ebikes and kids bikes.
BrandHue.studio were briefed to develop and design a brand that is sporty and cutting edge yet had some elements that tied in with the Trek brand aesthetic and colours, yet completely independent and unique.
*Old designs by previous designer.
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