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Brandhue

ARCH CYCLES, TREK CONCEPT STORE

Arch Cycles, is located in the trendy Melrose Arch precinct in Johannesburg – the shop opened in August 2019 as the first Trek Concept store in South Africa and showcases all the latest Trek bikes from Project One, Road, Mountain, Ebikes and kids bikes.

BrandHue.studio were briefed to develop and design a brand that is sporty and cutting edge yet had some elements that tied in with the Trek brand aesthetic and colours, yet completely independent and unique.

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Brandhue
Brandhue

*Old designs by previous designer.

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Brandhue

The triangle shape conveys a sense of reliability, strength, and purposefulness. “The corners of the triangle might represent speed, endurance, and power. The triangle area represents the total amount of fitness.”

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Brandhue
Brandhue

© 2021 BligGroup (Pty) Ltd. T/A BrandHue | All Rights Reserved

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Let’s PARTNER UP!